About us

The people who make Couch & Associates run

The Team

KeAloha Couch

kealoha couch, EA

Founder

KeAloha Couch founded Couch & Associates in 1992 with a simple thought in mind—to provide expertise and service to Bay Area business owners and individuals who want their financials to support their goals in business and in life. There is a connection between who we are in life and our financial profiles, and KeAloha sees the connection. Before founding Couch & Associates, KeAloha served for almost two decades as a chief accounting officer, in roles such as Vice President and Corporate Controller, at two major advertising agencies in New York City. Her years as a chief accounting officer gave her hands-on experience growing businesses in the commercial arts and partnering with business leaders to structure the organization’s finances to meet the demands of competition and growth. And of course, she assisted in the planning and preparation of the corporate taxes.
Today at Couch & Associates, KeAloha understands the tax accounting needs of businesses and of high earning individuals, who are busy being experts in their field and want to leave their taxes and planning to another expert.
A child of the sixties and a child of the Hawaiian islands, she is a little bit of a free spirit who appreciates the uniqueness and creativity of her clients. The moment tax season is over, you’ll find her on a plane, at the farmer’s market, or in the spirit of Aloha, enjoying life wherever she finds herself.

chris

chris cho, CPA

Tax Accountant

Chris Cho is a California CPA who started with Couch & Associates as a tax accountant in 2014. Chris graduated from Simon Fraser University in Canada with a Bachelor of Economics degree. Before moving into public sector audits, Chris started with Griffin and Poka, CPAs.
One of Chris’ specialities is working with clients who receive complicated and layered K-1’s from publicly-traded partnerships. Methodical by nature, he traces and and tracks the nuances of stock transactions derived from ISOs, RSUs, GSUs, Employee Stock Purchase Plans (ESOPs), stock harvesting and more.
Chris blends infectious good humor with the shrewd eye of an experienced auditor. That combination of drive and affability keep his clients happy.
A world traveler who makes his home in the San Francisco Bay Area, Chris can be found playing pickup basketball on courts in and near Berkeley, rooting for the Golden State Warriors, or hosting the annual March Madness brackets here at Couch & Associates, Inc.

isabel

isabel couch

Audit Manager

As our audit manager, Isabel navigates the complex rules, procedures and timings of tax enforcement and resolution on behalf of our clients. Isabel is a strong advocate whose experience includes tax audits, removal of tax liens, IRS appeals and offer and compromise. Upon resolution, Isabel assists clients with strategies to maintain compliance and good standing. “I am passionate about my work, which is to bring clarity and resolution to what has often been unnerving situations for my clients. It is truly rewarding.

Staff

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Jeffrey clark

Bookkeeping
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TEO GONZALEZ-ROUNDEY

Bookkeeping
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Ann Rogers

Administration
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Midori johnson

Client Services

cholai kalwitter

Staff Accountant

melissa rith

Bookkeeping
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Contact@couchtaxes.com · 510.558.8060